Photo By D J Norton

The New Birmingham c. 1964

Project 10

Pershore Street and surrounding area
1964 Status
2014 Status

This was the most dramatic proposal that never got off the drawing board.  A massive 11 1/2 acre site was envisaged for 'Ladywell Centre'.  This was to contain flats, maisonettes, shopping and entertainments.

A large part of the proposed site did eventually get developed as the Arcadian Centre in the 1980's, but that was mostly shopping and entertainments.  The section to the east of Pershore Street never got developed as planned with a large part of it becoming the new home of the Indoor Market when the new Bullring was built at the turn of the millenium.

Project 10 site 15th June 1973

Site of project 10, June 1973.  Photo from the Geoff Thompson Archive.


Arcadian Centre, April 2014