The New Birmingham c. 1964
Scala House, on the corner of Smallbrook Queensway and Horsefair at
Holloway Circus, was originally described as a, "six-storey extension to the original
Ringway Shopping Centre
". In November 1964 it was very
nearly complete. It got its name from the Scala cinema that had
occupied the site previously and the new building contained a
650-seater cinema called the Scala Superama. When I was 12, my
mum and I queued for ages to get in to see Close Encounters of the
Third Kind and we got the last two seats in the house!
The cinema closed
and, in 2014, the whole building was looking rather down at
heel as result of 50 years of time, occupation and weathering.
Scala House, c. mid-1964. Photo
from the Geoff
Scala Picture House, June 1958. Photo by D. J. Norton.
Scala House, April 2014